Healthcare Digital Marketing Agency

Helping orthodontists stay grinning by winning more patients.

Digital Marketing for Orthodontists

Create more opportunities for growth by reaching more of your clients online.

We’re Omnicore, Digital Marketing Partner for Healthcare and Medical Professionals

Omnicore invests in giving Orthodontists more results by giving you solutions that specifically target your niche. We don’t rely on cookie-cutter packages. We create strategies and solutions, not tick items off your checklist.

Grow towards heights you’ve never imagined

We’ve helped our clients achieve the following:
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more website conversions
Adding a Booking Calendar feature to our clients’ website made their clinic more accessible to patients.
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new patients in 100 days

Creating a working website and targeted campaigns expanded our audience.

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new positive Google reviews in 30 days

Increased online visibility helped us create buzz and more social proof for future clients.

40% increase in organic traffic

We’ve achieved a 40% uplift in relevant organic traffic since the start of the campaign.

1

Go straight to your best connections

Orthodontists don’t have time for your regular tooth extraction. We’re here to help you attract cases that are your specialty. Take patients with jaw malocclusions, for example. It would also help to connect with more dentists in your area! With their referral, your client base expands. Digital marketing generates different touchpoints for new connections—using social media, websites, and search engines as avenues to attract more people to your business.

2

Generate more informed patients

For the majority of the time, patients make the mistake of going to the Dentist when what they need is an Orthodontist. While this is understandable, wouldn’t it be great to promote your services online and help steer your patients in the right direction? Help them seek you directly. Through digital marketing, you have the power to run campaigns to help save your patients time and money, as well as, help you speed up your way towards growth.
3

Activate your inactive patients

A lot of people overlook their dental care. They feel the effects of tooth crowding. They hurt when they eat. They’re in dire need of tooth implants. But most of them put their dental care at the very bottom of their priority list. This is especially true because of the recent pandemic lockdowns. Digital marketing helps create more awareness for these types of patients. Inform them of the possible dangers of delaying orthodontic treatment while offering help through your services.

What we do

The four main services that will make up your tailored solution.

Search Engine Optimization

Create your own category.

You may be working with dentists, but you’re certainly not one of them! This mix-up affects your visibility online. Your opportunity is with Google. Hundreds of people google for answers every day! Your potential patients are already searching for the nearest Orthodontist online, and yet you’re nowhere to be found. Put your services in front of people who are most likely to get them through Search Engine Optimization (SEO).

We’ll discover your ideal patients and find out what search terms they’re using. Your keywords will be placed in your website’s most strategic places. This means putting them where Google can easily find them. Once that’s set, it’ll be easier for Google to rank you higher in search results.

Strengthen Google signals to help you rank higher. These signals include increasing site authority through link building, content strategy, local SEO, and more.

Paid Search

Reach ideal patients in a snap.

SEO is like finding a needle in a haystack. It certainly is considered a long game. Good thing Paid Search offers shortcuts to help you reach your most ideal clients faster. Google lets you pay your way to the top of your chosen keywords. Through data-driven marketing, we’ll help you set up and test effective ads so your investment is spent wisely.

Matching clients to specific services. Each service has a type of client intended for them. For example, individuals with severely misaligned teeth need braces.

Advertising events like a launch, sales promotions, and giveaways. Attract more visits to your pages and create more business opportunities.

Your best patients are found nearby! Your proximity to them is a huge factor that will make them come back and become regulars. Through Paid Search, you can geo-target ads that appear to users in your area.

Paid Social

Tap your most active audience.

Most times your best clients are scrolling on Facebook, instead of spending their time on Google. Dental care is often buried at the back of people’s minds so running ads on social media help jog their memory.

It also helps that ads on social media are rich in features! Including before-and-after visuals and other persuasive content will certainly drive your point further. Social media also offers the convenience of booking appointments through your ads, creating more chances for you to gain inquiries and convert clients at any time of day.

Social media pages put you where your target audience is. Making your information accessible inside the platform increases the chances of them browsing through your profile, and eventually inquiring.

With more information, comes more opportunities. Learn the online habits of your target audience through social media. By knowing their interests and behavior, your ads become incrementally better.

We prioritize bringing your business in front of your most qualified audience—nearby clients that are most likely to pay for your service.

Web Design

Create a profitable patient-first website.

Your website is your chance to lay out all the information your client needs in one place. By strategically organizing content (like testimonials, case studies, an about page, etc) that shows your authority and expertise, you become your client’s go-to Orthodontist.

Also, we want your clients to read information about you on your website, rather than getting their first impression of you through sites we’re not associated with. For instance, we don’t want a bad blog post to be the only source of information your clients have about you.

Designed to impress. Professional website designs set the tone of your image. And you want it trustworthy, authoritative, and up-to-date. Adjectives that a healthcare professional, like you, would benefit from.

Designed to convert. We’ll create a website with purposeful elements. Arranging elements strategically that create a patient-first website experience, rank high in search results, and push conversions seamlessly through call-to-actions like booking an appointment.

Designed for every device. Some website visitors view your website on a desktop. Most, however, are on their phones—phones that vary in specifications and software. Great design is critical. We can’t risk potential patients reading jumbled text and images. We’re here to make sure your web design is responsive and intact on every single device.

How we’ll do it

Three steps to creating a solution that tailors to your practice’s specific needs.

01

Discovery session

This is our initial meeting. Right after exchanging pleasantries, we’ll go straight towards addressing your problem. This is also the perfect opportunity to discuss service terms.

Omnicore Agency - Strategy

Strategy meeting

Once your practice qualifies, we’ll be presenting you with an initial solution. The campaign runs after our methods and requirements are understood and communicated.

03

Regular Reporting

Track your campaign progress through regular reporting. Receive reports monthly, quarterly, and yearly. Want to see your growth as it unfolds

Why partner with us?

1

You won’t compete for attention

Put an end to agencies that make you feel like you’re cueing up in line whenever you have an urgent concern. Get a dedicated team that knows the ins and outs of the dental industry. Run dental-specific campaigns and get the results you need.
2

Your growth is our primary metric

You’re hiring us for our brains, not just our hands. We place a premium on providing you agile solutions, rather than mass-produced services organized into neat packages that do the least to advance your clinic. Your business needs and consumer behavior change over time. Your marketing partner must adapt to keep your business relevant and up-to-date.
3

Lighten your workload

You absolutely have the choice to stay clear of marketing to perfect your craft, and trust that you have a partner in the background working to level up your practice. Your experience with us will be personalized according to your preference. However, you’re assured that you won’t be in the dark when it comes to valuable reporting and updates. We value constant communication and transparency.

Ready to start?

Write us and we will be in contact

Turn your investment into profitable results!

Frequently Asked Questions

This depends on your budget. If you’re a small firm, partnering with an agency is ideal. You won’t have to spend costs hiring separate individuals.
Invest in paid ads. Google and social media platforms have long deprioritized organic reach on their feed. Paid posts gain traction faster, reach a wider audience, and boost engagement.
We typically create your strategy after the Discovery Session. Your strategy is heavily affected by your competition, budget, timeline, and objectives.
As much as possible, we want to take off your extra load and handle the marketing for you. You won’t be out of touch. though. Your account manager will be accessible to assist your business when needed. Regular strategy meetings are also to be expected.

Got questions?

No pressure. Hop on a free call with us to learn more.