Search Engine Optimization
Healthcare Digital Marketing Agency
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Make more seniors at home, and more families at ease
Extend your care for seniors and their families online through digital marketing.
Client gained ROI in 6 months that’s worth three years through our Digital Marketing package.
By crafting an optimistic message, we made our client’s facilities more approachable to their residents.
Activating accessible chat support on our client’s website and their social media pages have attracted more inquiries.
We’ve achieved a 40% uplift in relevant organic traffic since the start of the campaign.
Omnicore relies on data to create effective campaigns. However, we don’t discount the human experience. Through gathered data, we discover the deepest desires of the seniors and their adult children. Research shows the eldest daughter heavily influences the decision to put their parents in assisted living communities. With that information alone, we learn how to target our ads and copy to cater to them.
Your brand of care should shine through even as visitors view your center through their screens. It’s highly likely that these visitors are still in their “browsing” phase. Therefore, paying more attention to the content you put out online creates a positive impression on them. Equip your website and ads with complete photos of your facilities, showcase testimonials, and share stories from existing community members to help the onlookers with their decision to choose a home.
More than services, we offer solutions. Your problems are as complex and as different as the next Senior Living facility. With senior citizen preferences changing, their lifestyle evolving, and technology adapting, we’ll help your community adapt and evolve. Our data-backed campaigns are a great resource to help you decide which facilities to improve and other factors that contribute to your center’s growth.
More often than not, their first interaction with you is through a Google search. Their searches reveal their intent. They could be an adult child looking for their old parents’ best home. Or they could be the seniors themselves searching for living arrangements that suit them.
Search Engine Optimization pushes your community center to those who are actively looking for it. Not only that, but you’ll also deal with competitors. SEO makes sure your pages get seen and clicked before them. Climb up to the top of Google search results and surpass competitors. The goal is to become their top-of-mind choice.
By putting the right keywords online, qualified patients are pushed in your direction. Now, you don’t have to waste time filtering your patients and immediately deal with the ones willing to take up your offer.
Strengthen Google signals to help you rank higher. These signals include increasing site authority through link building, content strategy, local SEO, and more.
Invest in quick results.
SEO results are long-term but it takes months before they manifest. Paid Search is available if you need faster results to promote your services. Enlist Google’s help if you’re in a time crunch. By paying Google, your pages are shown first in search results and are favored by the algorithm.
If you have promotions and specific facilities that needed a boost, Paid Search is also an answer. You have the power to be extremely specific with your ads. That means highlighting services to target specific people living in specific places with specific circumstances.
Paid Search filters unqualified audiences, skips the undecided ones, and goes straight toward individuals who are ready to commit.
Paid Search is especially useful for
Matching clients to your niche community. Each service has a type of client intended for them. For example, seniors who are accustomed to the urban lifestyle would love to be in a retirement community that has hotel-like facilities and is situated in the middle of the city.
Advertising events like a launch, sales promotions, and giveaways. Attract more visits to your pages and create more business opportunities.
Your best patients are found nearby! Your proximity to them is a huge factor that will make them come back and become regulars. Through Paid Search, you can geo-target ads that appear to users in your area.
Be where they are.
Modern senior citizens and their middle-aged children love hanging out on social media, especially Facebook. Social media is run by connections and community. The very thing that retirement homes also value.
When you show up on the news feeds of the seniors, their best friends, their children, or their siblings, their awareness of you increases. The more they know you, the more you get included in their conversations—online or offline. And now that you’re part of their discussion, you’ll most likely play a part in their decision.
Social media advertising put you where your target audience is. Making your information accessible inside the platform increases the chances of them browsing through your profile, and eventually inquiring.
With more information, comes more opportunities. Learn the online habits of your target audience through social media. By knowing their interests and behavior, your ads become incrementally better.
We prioritize bringing your business in front of your most qualified audience—nearby clients that are most likely to pay for your service.
Keep tabs on your progress.
An overwhelming majority of consumers do online research before making a purchase. In fact, we bet you do the same. There’s a massive distrust on the internet that it’s almost everyone’s habit to research before doing business with anyone.
You don’t want your information scattered on different social media pages and on random blog posts that don’t represent your brand. Your website hosts information that you fully own, unlike social media. Add details your prospects will definitely look up like available facilities, community information, and even online booking details for better accessibility.
Designed to impress. Professional website designs set the tone of your image. And you want it trustworthy, authoritative, and up-to-date. Adjectives that a healthcare professional, like you, would benefit from.
Designed to convert. We’ll create a website with purposeful elements. Arranging elements strategically that create a patient-first website experience, rank high in search results, and push conversions seamlessly through call-to-actions like booking an appointment.
Designed for every device. Some website visitors view your website on a desktop. Most, however, are on their phones—phones that vary in specifications and software. Great design is critical. We can’t risk potential patients reading jumbled text and images. We’re here to make sure your web design is responsive and intact on every single device.
Three steps to creating a solution that tailors to your practice’s specific needs.
This is our initial meeting. Right after exchanging pleasantries, we’ll go straight towards addressing your problem. This is also the perfect opportunity to discuss service terms.
Once your practice qualifies, we’ll be presenting you with an initial solution. The campaign runs after our methods and requirements are understood and communicated.
Track your campaign progress through regular reporting. Receive reports monthly, quarterly, and yearly. Want to see your growth as it unfolds
Put an end to agencies that make you feel like you’re cueing up in line whenever you have an urgent concern. Get a dedicated team that knows the ins and outs of the dental industry. Run dental-specific campaigns and get the results you need.
You’re hiring us for our brains, not just our hands. We place a premium on providing you agile solutions, rather than mass-produced services organized into neat packages that do the least to advance your clinic. Your business needs and consumer behavior change over time. Your marketing partner must adapt to keep your business relevant and up-to-date.
Ready to start?
Write us and we will be in contact
As much as possible, we want to take off your extra load and handle the marketing for you. You won’t be out of touch. though. Your account manager will be accessible to assist your business when needed. Regular strategy meetings are also to be expected.
5401 W Kennedy Blvd Tampa,
FL 33609, USA
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